Uncover the hidden secrets of Audemars Piguet, from exclusive collections to groundbreaking innovations that even avid watch enthusiasts might not know! Discover 10 surprising facts that will change how you view this legendary brand.
Audemars Piguet is one of the most iconic names in luxury watchmaking, but there’s more to this legendary brand than meets the eye. Whether you’re a seasoned watch enthusiast or new to the world of horology, these surprising facts will reveal a side of Audemars Piguet that you’ve never seen before. From the unexpected inspiration behind the famous Royal Oak to the brand’s secret, limited-edition collections known only to a select few, Audemars Piguet’s history is full of intriguing stories. Did you know they created the world’s first minute repeater wristwatch or that they remain one of the last independent, family-owned watchmakers?
Dive into these lesser-known aspects of Audemars Piguet, and discover what makes this brand truly unique. Get ready to see Audemars Piguet in a whole new light!
1. Royal Oak’s Inspiration
The Royal Oak, perhaps the most iconic watch ever produced by Audemars Piguet, was designed by Gérald Genta in 1972. The design was inspired by the traditional diving helmets worn by deep-sea divers. These helmets were secured by eight screws, which influenced the distinctive octagonal bezel of the Royal Oak, a feature that was revolutionary at the time. Genta famously sketched the design in just one night after receiving a last-minute request from Audemars Piguet. The watch was a departure from traditional luxury timepieces, which were typically made of precious metals like gold. Instead, the Royal Oak was the first high-end sports watch made of stainless steel, a bold move that redefined luxury watchmaking.
2. Initial Struggles with Royal Oak
When the Royal Oak was launched in 1972, it was not an immediate success. Priced at 3,650 Swiss Francs, it was more expensive than many gold watches at the time, despite being made of stainless steel. The unconventional design and high price point caused hesitation among buyers, who were used to more traditional watch designs. However, over time, the Royal Oak gained popularity, particularly among the younger, more adventurous clientele. Today, it is considered one of the most iconic and sought-after luxury watches in the world.
3. Secret Collections
Audemars Piguet has occasionally produced special collections that were never publicly advertised or widely released. These secret collections are made in extremely limited quantities, often only a few pieces, and are sold directly to select collectors who have a close relationship with the brand. These watches often feature unique designs or complications, making them highly desirable among collectors. Because these collections are not part of the brand’s official catalog, they remain largely unknown to the general public.
4. First Minute Repeater Wristwatch
In 1892, Audemars Piguet made history by creating the world’s first minute repeater wristwatch. A minute repeater is a highly complex complication that chimes the hours, quarters, and minutes on demand. Before this innovation, minute repeaters were typically found only in pocket watches. The creation of a minute repeater wristwatch was a significant technical achievement, showcasing the brand’s mastery of watchmaking and their ability to miniaturize complex mechanisms.
5. Founder’s Legacy
Audemars Piguet was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. Remarkably, the company has remained in the hands of the founding families ever since. This independence allows Audemars Piguet to maintain a unique identity and preserve its traditional watchmaking values without outside influence. The company’s commitment to family ownership is a testament to its dedication to maintaining the highest standards of craftsmanship and innovation.
6. Quiet Pioneer in Skeleton Watches
Audemars Piguet has been at the forefront of skeletonization, or openworking, which involves meticulously carving away material from the movement’s components to reveal the intricate mechanics within. The brand’s skeleton watches are celebrated for their beauty and technical precision. Audemars Piguet’s work in this area predates the trend for skeleton watches, which has become more popular in recent years. Their ability to balance aesthetic appeal with mechanical integrity is a hallmark of their craftsmanship.
7. Le Brassus Museum’s Hidden Treasures
Audemars Piguet’s museum, located in Le Brassus, Switzerland, houses a vast collection of historical watches, some of which are not on public display. These hidden treasures include rare prototypes, unique custom pieces, and watches with significant historical importance. Some of these pieces are only shown during private viewings, usually reserved for special guests, collectors, or events. This collection reflects the brand’s rich heritage and its continuous innovation over the centuries.
8. Limited Edition APs for Artists
Over the years, Audemars Piguet has collaborated with various artists, musicians, and celebrities to create custom watches that reflect their personal styles and interests. These one-off pieces are never released to the public and are often kept as private treasures by the individuals for whom they were made. These collaborations are usually kept secret, known only to the people directly involved, which adds to the mystique of the brand and its ability to cater to individual tastes in such a personalized manner.
9. Environmental Commitment
Audemars Piguet is deeply committed to environmental conservation, particularly in the Vallée de Joux, the Swiss region where the brand has its roots. The company has undertaken several projects to protect and restore the local environment, including the preservation of forests and the restoration of wetlands. These efforts reflect the brand’s recognition of its responsibility to the environment and its commitment to sustainable practices. This commitment also extends to their watchmaking practices, where they strive to reduce waste and use sustainable materials.
10. Women’s Watches Legacy
While Audemars Piguet is often celebrated for its men’s watches, the brand has a long history of creating exquisite timepieces for women. These watches often feature intricate complications and elegant designs tailored specifically for a female audience. Throughout the 20th century, Audemars Piguet produced some of the most sophisticated and beautiful women’s watches, many of which included complications like minute repeaters, perpetual calendars, and chronographs. This dedication to women’s watchmaking is an often-overlooked aspect of the brand’s heritage.
